Someone Needs Some Decorating Tips

Ok, is this not the most hideous color to paint the front of a K-Mart? Now, if the big 'swoosh' underneath the word 'Big' was orange, it may not be so bad. But it's not. It's yellow. I know it looks orange in this picture, but it's not.



Why orange? I'm sure they're not going to repaint it each season, so I'm assuming it's not simply because it's fall.



So once again I ask... why?